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Red Bull

Red Bull is an Austrian brand. Dietrich Mateschitz worked on the formula and the concept from 1984 to 1987, and Red Bull Energy Drink was launched in Austria on 1 April 1987 (source: Red Bull company profile). The catalogue starts with the classic 250 ml can, also sold in 355 and 473 ml, and adds the sugar-free version and the flavoured editions (Green, Red, Sea Blue, Summer, White). Every can of the brand in our catalogue is listed below with its caffeine per 100 ml; the full catalogue compares it with the other brands.

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